On March 13-14, 2025, the University of Economics and Law, VNU-HCM was once again honored to co-host the international seminar "TOYOTA’s Digital Transformation" in collaboration with Toyota Motor Corporation from the Land of the Rising Sun. UEL students were pleasantly surprised by the warm welcome and professionalism of the Toyota representatives, as well as the valuable insights gained from the digital transformation project of this Japanese "giant."

At the event, Mr. Shunji Miyahara, General Project Manager, and Mr. Ryo Oshima, Project Coordinator, represented Toyota Motor Corporation in delivering an overview of the company and its cooperation activities in Vietnam. Additionally, the opening presentation provided students with a deeper understanding of the digital transformation process in production and business operations, as well as the practical applications of Big Data and AI in data processing to enhance business performance based on customer demands.

"Returning to UEL again, we not only appreciate the enthusiasm of young Vietnamese students for this project but also hope to explore the potential market and bring TOYOTA closer to you," Mr. Shunji Miyahara shared.

Following the opening presentation was an engaging Q&A session with experts, which provided students with valuable insights and in-depth discussions.

Inside the UEL Language & Startup Space, participants had the opportunity to experience cutting-edge technologies and devices, including eye-tracking technology, virtual reality (VR) headsets, product potential prediction technology, content priority detection for e-Magazine readers, and many other interactive experiences.

UEL students exploring VR technology firsthand.

Students attentively listened to an introduction about the DEEM technology – an advanced system that predicts customer age, gender, and potential using sensor-based analysis.

The most exciting part of the experience was perhaps the outdoor exhibition area, where three "real" Toyota cars were displayed on campus, allowing students to interact with cars and evaluate their features through a survey. "For me, this seminar was a visually and intellectually satisfying experience. Not only did I get to closely examine and assess the cars, but the way technology was integrated into business operations was also presented in a fascinating manner. The highlight of my day was when I was lucky enough to receive a special gift from the seminar," said B23 student Nguyen Diep The Bao with a laugh.

This event was a valuable opportunity for students to learn more about Toyota and its cutting-edge technology from Japan while also expanding their network with Toyota representatives. Hopefully, more high-quality seminars like this will be held at UEL in the future!